“Rockin’ Protein Vending Machine” Ad created by IPG, United States for Rockin Protein
We have all paid to get a drink or food item from a vending machine. But this brand gave away its drinks for something else. In this ad, Rockin’ Protein makes its consumers “work” for its product with exercise. The consumers not only gain a product without paying for it but also feel a sense of accomplishment.
The brilliant part of this marketing gimmick is that it is unique enough to be attractive and solidifies its connection to a healthy lifestyle.